I absolutely love working with a creative team to produce images tailor-made for a specific purpose. Print ads, social media campaigns, or just making the vision in your head come true… it takes a deep understanding of lighting and atmosphere to get it all just right!
Commercial work often requires a journalistic eye that captures the essence of the work or mission of a company or organization. Posed or conceptualized shots can only go so far…sometimes the photographer has to just immerse themselves in the moment to find the shot.
Products come in all shapes and sizes and each of them deserves as much attention as the brand and company behind them. Texture, reflection, transparency, and anything else that makes that individual product unique should be highlighted and featured.
